Privacy policy
Last updated: March 12, 2026
Sereniya operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Sereniya is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
This Privacy Policy applies to users located in the United Kingdom and United States.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.
Personal information does not include information that is collected anonymously or that has been de-identified.
We may collect or process the following categories of personal information depending on how you interact with the Services:
Contact details
Including your:
Name
Address
Billing address
Shipping address
Phone number
Email address
Financial information
Including:
Credit card or debit card information
Payment card details
Transaction details
Form of payment
Payment confirmation
Payment information is processed securely through Shopify's payment processors and partners.
Account information
Including:
Username
Password
Preferences
Settings
Transaction information
Including:
Items you view
Items added to cart
Wishlist items
Purchases
Returns
Exchanges
Order history
Communications with us
Including any information you provide when contacting customer support.
Device information
Including:
IP address
Browser type
Device type
Network connection
Unique identifiers
Usage information
Including how you interact with the website, pages visited, and actions taken on the Services.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you
When you:
Create an account
Place an order
Contact customer support
Subscribe to marketing emails
Automatically through the Services
We may collect information automatically through technologies such as:
Cookies
Pixels
Analytics tools
From service providers
Including providers that assist with:
Payment processing
Order fulfillment
Shipping
Data analytics
Customer support
From partners or third parties
Including advertising and marketing partners.
How We Use Your Personal Information
We may use your personal information for the following purposes:
Provide, Tailor, and Improve the Services
Including to:
Process payments
Fulfill orders
Deliver products
Process returns or exchanges
Manage your account
Provide customer support
Improve our website and services
Marketing and Advertising
We may send promotional communications via:
SMS (only if you have explicitly opted in)
We may also display advertisements based on previous interactions with our website.
You can unsubscribe from marketing emails at any time.
Security and Fraud Prevention
We may use your information to:
Detect fraudulent activity
Prevent security breaches
Protect customers and our store
Communicating with You
We may contact you regarding:
Orders
Shipping updates
Customer service inquiries
Legal Reasons
We may process personal information to comply with applicable laws or legal requests.
How We Disclose Personal Information
We may disclose your personal information in certain circumstances:
With Shopify and service providers
Including providers responsible for:
Payment processing
Website hosting
Analytics
Shipping and fulfillment
Customer support
With marketing partners
We may share information with marketing platforms to provide personalized advertising.
These partners will process your information according to their own privacy policies.
When required by law
We may disclose information to:
Government authorities
Law enforcement agencies
Courts or legal processes
In business transactions
If Sereniya is involved in a merger, acquisition, or asset sale, personal information may be transferred as part of that transaction.
Relationship with Shopify
Our store is hosted on Shopify, which provides the e-commerce platform that allows us to sell products and services to you.
Shopify may collect and process personal information about your interactions with our store to help provide and improve the services.
You can learn more about how Shopify processes personal information here:
Third-Party Websites and Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.
Children's Data
Our Services are not intended for children under the age of 16.
We do not knowingly collect personal information from children.
If you believe a child has provided personal information, please contact us so we can remove the data.
Security and Retention of Your Information
We take reasonable precautions to protect your personal information.
However, no system can guarantee absolute security.
We retain personal information only for as long as necessary to:
Provide services
Comply with legal obligations
Resolve disputes
Enforce agreements
Your Rights and Choices
Depending on where you live, you may have rights regarding your personal information, including:
Right to Access
Request access to personal data we hold about you.
Right to Delete
Request deletion of your personal data.
Right to Correct
Request correction of inaccurate information.
Right to Data Portability
Request a copy of your personal data.
Marketing Opt-Out
You may unsubscribe from marketing emails at any time.
Residents of certain U.S. states (such as California) may have additional rights regarding their personal information, including the right to know, access, delete, or opt out of certain data uses.
Complaints
If you have concerns about how we handle your personal information, please contact us.
You may also contact your local data protection authority if you believe your rights have been violated.
International Transfers
Your personal information may be processed outside your country of residence.
When transferring data outside the UK or European Economic Area, we use appropriate safeguards such as Standard Contractual Clauses.
This includes transfers between the United Kingdom, European Economic Area, and United States.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When changes occur, the updated policy will be posted on this page and the Last updated date will be revised.
Contact
Store Name: Sereniya
Address:
108 Manitoba Road, Leicester, LE1 2FU, United Kingdom
Email:
info@sereniya.com
Phone:
+44 7306 618289
Customer Service Hours
Monday – Friday
9:00 AM – 5:00 PM (GMT) / 4:00 AM – 12:00 PM (EST)
Response Time
We aim to reply within 1–2 business days.